SERP

SERP stands for "Search Engine Results Page" — the results page Google, Amazon, or any other search engine shows after a query.

A modern Google SERP is no longer just ten blue links. It contains AI Overviews, featured snippets, "People Also Ask" boxes, shopping cards, maps results, and video thumbnails. For content authors the takeaway is: ranking #1 today often means "landing in the relevant SERP feature box", not "winning ten blue links".

On Amazon, the SERP is the listing grid after a search — sponsored ads on top, then organic results. According to aggregated data, the top three organic slots capture around 70 % of all clicks.