Playbooks, data & patterns for AI in e-commerce
Concrete plays for Amazon listings, Shopify SEO, AI product photography, and conversion — backed by aggregated data from listings that ran through ProductPolish.

Amazon Bullet Point Tips: The 5-Point Formula That Works
How to write Amazon bullet points that sell instead of just listing specs. With the 5-point formula, concrete examples, a per-category decision matrix, and anti-patterns.
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AI Product Images: What Amazon, Shopify and Etsy Actually Allow
Are AI-generated product photos allowed on Amazon, Shopify and Etsy? A platform-by-platform breakdown with concrete rules, exceptions, and what can lead to account suspension.

Amazon Rufus: How the AI Assistant Reshuffles Listings
Rufus is Amazon's AI shopping assistant — and it increasingly decides which products get recommended to a buyer. What Amazon officially confirms, where Rufus pulls its data from, and how to write your listing accordingly without falling for guesses.

Otto Marktplatz Listing Optimisation: The Complete 2026 Guide
Otto is the #2 marketplace in DACH after Amazon — but the listing rules are completely different. What you need to know as a seller in 2026: requirements, fees, listing structure, what Otto buyers want, and where to save your effort.
Shopify SEO
Titles, descriptions, collections, and Shopify-specific ranking.
Amazon Listings
Bullet points, A+ content, Buy Box, and keyword research for Amazon.

Amazon Rufus: How the AI Assistant Reshuffles Listings
Rufus is Amazon's AI shopping assistant — and it increasingly decides which products get recommended to a buyer. What Amazon officially confirms, where Rufus pulls its data from, and how to write your listing accordingly without falling for guesses.

Amazon Bullet Point Tips: The 5-Point Formula That Works
How to write Amazon bullet points that sell instead of just listing specs. With the 5-point formula, concrete examples, a per-category decision matrix, and anti-patterns.
AI Photography
Backgrounds, lighting prompts, and marketplace image rules.
Conversion
CRO, copy frameworks, trust signals, and sales psychology.
AI in Commerce
AI in e-commerce, automation, and operations.

Otto Marktplatz Listing Optimisation: The Complete 2026 Guide
Otto is the #2 marketplace in DACH after Amazon — but the listing rules are completely different. What you need to know as a seller in 2026: requirements, fees, listing structure, what Otto buyers want, and where to save your effort.

EU AI Act for Online Retailers: What Shop Operators Need to Know in 2026
The AI Act applies from August 2026 — but what does that actually mean for e-commerce listings? What you have to do as a retailer, what your AI tool covers, and where existing law already does the heavy lifting. With deadlines, fines, and a practical checklist.
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