E-E-A-T

E-E-A-T stands for Experience, Expertise, Authoritativeness, Trustworthiness — four quality criteria Google uses in its Quality Rater Guidelines to evaluate content.

• Experience — genuine first-hand experience with the topic
• Expertise — subject-matter knowledge (formal or demonstrated through practice)
• Authoritativeness — authority of the author and the publishing site
• Trustworthiness — sources cited, transparency, factual accuracy

E-E-A-T is not a direct ranking factor. It's a quality signal approximated by Google's algorithms through many smaller factors. YMYL topics (Your Money Your Life — health, finance, legal) are scored especially strictly against E-E-A-T.

You can deliver E-E-A-T without a named author via concrete data, transparent methodology, honest limits, and citations. Publications like Shopify, Stripe, and Linear rank well on "staff byline" because the organization itself carries trust.