Conversion Rate

Conversion rate is the share of visitors who actually buy after landing on a product page. Formula: orders divided by sessions.

Average conversion rate on Amazon sits at 10 %–15 % — much higher than most Shopify stores (where the average is 1.5 %–3 %). The reason is intent: people who land on Amazon are ready to buy.

Conversion rate is driven by the bullet points, description, reviews, price, and shipping — everything below the title and main image. CTR decides whether someone clicks; conversion rate decides whether they buy.