Main Image

The main image is the first image displayed on an Amazon listing — both on the product page and in search results. It is by far the biggest lever for click-through rate.

Amazon enforces strict rules for the main image:

• pure white background (RGB 255-255-255)
• product fills at least 85 % of the frame
• no text overlays, no watermarks, no stickers
• no props or models other than the product itself

Violations cause Amazon to suppress the listing. Brand-registered sellers get a few exceptions — for example clothing on a model — but the core rule stands: white background, product in focus.