A+ Content

A+ Content (formerly "Enhanced Brand Content") is the extended description area on Amazon available to brand-registered sellers. Instead of plain-text descriptions, A+ Content allows modules with large images, comparison tables, and brand stories.

A+ Content appears below the bullet points and replaces the classic "Product Description" block. Amazon's own data and independent studies cite a 3–10 % conversion lift for listings with solid A+ Content compared to plain text.

Important: text embedded inside A+ Content images is not indexed by Amazon's search. Keywords still belong in the title, bullets, and backend fields.